Our Story

How did it start?

Sand&palm was founded by Vicki Jones, a talented and innovative artist, designer, and surfer.  Vicki graduated from University College Falmouth in 2009 from a BA (Hons) in Illustration and has honed her skills through many years working in the fashion and textiles industry as a graphics and print designer. Vicki is known for her sought after, beautiful and sensitive illustrations and has worked with a wide portfolio of international high street and active sportswear brands.

It has long been an ambition of Vicki’s to create her own brand, combining her artwork with a passion for surfing and the natural environment.

After years of travelling the globe to tropical surf destinations, Vicki realised there was a gap in the surf and swimwear market for beautifully designed swimsuits, that fit properly and don’t go anywhere in the surf, with gorgeous prints, and that are also ethically and sustainably produced. This, as well as her experience designing for surf wear brands such as Billabong, Hurley, Saltrock, among others, was enough to help her start her the journey of creating a swimwear brand that fills this gap.

Recognising the current need for a more eco-conscious approach to fashion, coupled with years of struggling to find the perfect swimsuit that stays put in the surf, sustainable swimwear seemed the perfect choice.


From Barcelona to Cornwall…

In order to fulfil her ambition, Vicki relocated to Barcelona in 2017 to obtain a postgraduate degree in Swimwear and Lingerie Design at BAU School of Design. This enabled her to develop her own brand, sand&palm.

With a focus on sustainable values, where possible Vicki sources environmentally friendly materials and production methods of the highest quality and standard. sand&palm is made with lycra from regenerated ghost fishing nets and post consumer plastic waste. The garments are individually handmade in Vicki’s studio in the surf capital of Cornwall, Newquay.

Sand&palm takes a fresh approach to print design. Vicki uses the fabrics as canvas for her artwork and illustrations, and all designs are exclusive to the brand. The fabrics are hand-dyed and screen-printed in house, in small batches with eco friendly dyes. Because they are individually made, no two print placement is the same, meaning each sand&palm swimsuit is completely unique.